Now the dust has settled from this year’s Marketing Forum I thought it would be a good opportunity to share some of the insight I gained at the event.
As mentioned in my previous post, the Marketing Forum is an excellent opportunity for digital marketing agencies, like Freestyle, to meet new contacts, forge new relationships and generate new business opportunities.
One additional benefit is that it gives us a really clear idea of the problems faced by the industry and an opportunity to understand how senior marketers are attempting to meet these challenges.
So, here are two of the most popular topics covered in my meetings:
Content Marketing
Developing unique content is nothing new. Brands and businesses have (or should have) been creating valuable, engaging content for years, and a large percentage of the companies I chatted to have internal staff who are creating lots of it (often too much in fact). So the questions from these companies were: a) what should they focus on creating and b) what to do with it all.
Well, taking a step back to develop a content strategy is a good starting point. It will help you work out what type of content your audiences find of value, which digital channels and devices they use to consume the content, and how you can motivate them to action and turn them in to your most passionate brand advocates.
Every company is unique and every strategy will be too. If you are having issues with the above then we can help you. Content marketing is one of our core agency services, so get in touch if you need help in planning, developing and executing a content-led digital strategy.
Analytics and insight
Marketing budgets are still tight, although things are definitely better than this time last year! This being the case, marketing spend is understandably closely monitored to ensure businesses are getting the most value.
However, a number of the companies I met had issues around monitoring their digital activity. Typical questions asked were: “what activity should I measure?” “what are realistic goals and objectives to set?” and “what KPIs should I looking at?”
This may sound like a cop out, but there is no a simple answer to these questions. They can only be answered on a case-by-case, business-by-business basis. Your business is unique, your audience is unique, and your business objectives and targets are likely far different from those of your competitors.
If you want answers to these questions, you are not alone! We help countless businesses make sense of their data, offering intelligent advice to improve your digital efforts along the way.
If you are facing similar issues to any mentioned in this blog, please get in touch. Our Content and Data and Insight teams would be happy to help you make some sense of it all!
